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Market update – 6th July 2020

I love the smell of money in the morning

You can probably hear it already. Da dada daa da. Da dada daa da. Followed by the ‘chuff chuff chuff chuff’ of the rotor blades. Rishi Sunak is in his Apache, Ride of the Valkyries is blaring from the Treasury. Here comes the helicopter money.

The Chancellor is scheduled to make yet another statement to us all on Wednesday. The tone has been set by the weekend’s emergency announcement of near £1.6bn being given to the Arts, with the hope that this will keep the theatres, museums and galleries going for a while. Is there anything that cannot be solved by money?

The Chancellor will doubtless profess his prudence, but according to all leaks, is set to hand out yet another round of giveaways. A break on stamp duty on purchases up to half a million pounds, perhaps. Maybe a cut in VAT. Some have even mooted vouchers for spending in the pub.

I know that I am an old fogey, and that I mostly quite proud of it. Money used to have a value, but I am becoming less and less sure that is still true. Why should the government stop at giving us however much it is – £500 each, or £1,000 each, in tax cuts, handouts and vouchers? Why not go the whole hog and make every man, woman and child a millionaire? That would get the economy going again, wouldn’t it? Imagine if you, tomorrow, had a government-backed voucher for a million quid, to be spent as you like, with an expiry date of the end of September.

Well, fantastic. Except you can’t really go on holiday, as most of the world still won’t have us. You can’t go to the pub – well, actually, you can, but the prospect of queuing for two hours to sit outside in your raincoat and sip a flat lager is arguably pretty resistible. You might instead build an extension, change the windows, get a new bathroom, refit the kitchen, re-carpet the garage.

Now all you have to do is to find somewhere to buy the kit and someone to do the work. But it is not only you doing the finding, it is almost every household in the country. And what happens when there is too much to spend and not enough to buy? Indeed, and my apologies for bringing everything down to such simple supply and demand basics. Every week the risk rises that inflation, the beast we had thought was slain, is on its way back from Valhalla.

Then there is the other side of the equation. Who is going to pay for all this? We all know the answer – it is the Bank of England. And when it already owns getting on £750bn worth of gilts (or it will do when the latest round of quantitative easing runs its course), who is going to notice another billion here or there?

Perhaps I am being uncharitable on this unseasonably chilly July morning. It may be just me, but are we not all in a state of denial? The idea of pre-booking a table in a pub garden to have a socially-distanced beer in the rain is pretty rubbish. As is having so many hospitality venues operating at a fraction of their previous capacity. And that raises another question: surely every pub, bar, restaurant, caravan site is going to have to raise prices to have any hope of making the business work?

That is one side of the denial. The other is in believing that we can simply print our way out of the lockdown economic calamity without there being too many nasty consequences. As investors with a professed degree of sanity, we have always tried to avoid businesses that borrow too much. In this, and every crisis, leveraged businesses have really struggled. But yet again, the solution to an economic crisis is to more, more, more and even more.

No matter. The short-term economic news flow is still getting better. The United States has re-hired even more people than thought, China’s economy is performing better than expected, Europe has also stabilized. The second wave of the virus is not being feared (I stress again, in the USA this is still the first wave), and what is there that could possibly go wrong when there is so much money chasing so few stocks in the equity market? How about the possibility of President West and First Lady Kim Kardashian (note I am pretending that I actually know who they are). Don’t knock it – how many took it seriously when Donald Trump said he was going to run?

Jim Wood-Smith – CIO Private Clients & Head of Research


Hawksmoor Investment Management Limited is authorised and regulated by the Financial Conduct Authority ( with its registered office at 2nd Floor Stratus House, Emperor Way, Exeter Business Park, Exeter, Devon EX1 3QS. This document does not constitute an offer or invitation to any person in respect of the securities or funds described, nor should its content be interpreted as investment or tax advice for which you should consult your independent financial adviser and or accountant. The information and opinions it contains have been compiled or arrived at from sources believed to be reliable at the time and are given in good faith, but no representation is made as to their accuracy, completeness or correctness. The information and opinions expressed in this document, whether in general or both on the performance of individual securities and in a wider economic context, represent the views of Hawksmoor at the time of preparation and may be subject to change. Past performance is not a guide to future performance. The value of an investment and any income from it can fall as well as rise as a result of market and currency fluctuations. You may not get back the amount you originally invested.

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